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Shaped by Creativity – Emmelie Berkö’s
Path in Art and Design.

Emmelie Berkö grew up in Sundsvall, in northern Sweden, where her passion for creativity became evident from an early age. As a child, she could often be found drawing, sculpting with clay, or rearranging her room weekly—an early expression of her love for interior design and visual aesthetics.
 

After completing two years at an art school, Emmelie pursued her interest in interior design by studying to become a visual merchandiser. This foundation allowed her to develop skills in creating immersive and visually compelling spaces, but her growing fascination with graphic design and illustration led her to explore new creative avenues.
 

She took her first steps into graphic design through a distance course at Forsbergs School of Design and later joined their full-time Graphic Design and Advertising program. Alongside her studies, she expanded her skills in illustration through evening courses, refining a distinctive style characterized by bold colors, clean lines, and motifs inspired by nature, abstract forms, and women.
 

Today, Emmelie is based in Stockholm and works as a Senior Designer at The Place To B, a distributor of leading beauty brands such as BHBD, Hairtalk, Ergo, Lanai, Kasho, and Hair for Men. Her primary focus is shaping and evolving BHBD, combining strategic thinking with creative execution across branding, campaigns, events, and product development. With a blend of art direction and design expertise, she ensures the brand remains visually compelling and conceptually strong across all platforms. Beyond her professional work, she nurtures her artistic practice, creating illustrations that celebrate form, emotion, and storytelling. Inspired by nature, abstract compositions, and the female form, her work is defined by bold colors, clean lines, and expressive details.

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